Analyzing entrepreneurship, startups, and Korea's role in the global economy
Korean enterprises—Samsung Electronics, LG Electronics, and Hyundai Motor Group—redefined innovation at CES 2026 by competing not on specifications but on narrative. They asked: What should innovation actually mean?
Samsung Electronics' Spatial Signage technology and the evolution of Korean digital infrastructure as cultural expression
Buildings are the most expensive advertising platforms a city has to offer. Discover how architecture, technology, and data transform urban spaces into dynamic communication systems.
When fashion styling meets artificial intelligence to help find missing children in South Korea
The year 2026 marks a pivotal transformation in television. As online video doubles to $18 billion while traditional pay-TV declines, the real story isn't about technology—it's about how fandom has replaced passive viewership. FAST channels and AI are accelerating this shift, creating ecosystems where communities gather, worldviews expand, and Korean content leads the global charge.
LG's heritage campaign uses Korea's postwar electronics story to restore consumer trust in an age of technological anxiety. From the first domestic radio to premium OLED screens, the company stitches past and future into a narrative of continuous innovation.
In the age of TikTok and Instagram Reels, Professor Seungchul Yoo explains why brevity demands more sophistication, not less
As smartphone screens scroll endlessly through TikTok Shorts and Instagram Reels, brands have just 15 seconds—or less—to capture attention. In his new book, Professor Seungchul Yoo of Ewha Womans University argues that short-form content isn't about simplicity, but precision. Discover how Korean advertisers are pioneering the 'attention economy' with emotional density, data-driven storytelling, and strategic sophistication.
On the day when 500,000 students face the exam that defines their futures, twelve massive LED screens along Seoul's Olympic Highway delivered something more valuable than advertising—they delivered solidarity.
Meet Han Juwon and Oh Minseok, the visionary co-CEOs transforming Korea's out-of-home advertising landscape through creative excellence and data-driven precision.
Park Chan-wook's new film exposes the brutal reality of AI-driven workforce displacement in Korea's advertising industry
Through the lens of Park Chan-wook's latest film, Professor Yoo examines how AI automation is dismantling Korea's advertising industry—and what it means for the future of creative work.
How KOBACO's RACOI system transforms online buzz into actionable business intelligence, helping brands leverage fandom as a strategic asset in the fragmented media landscape.