People & Stories

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As margins shrink, expertise fragments, and generative tools collapse old divisions of labor, Park Sung-ho is trying to answer a question that now haunts the advertising business: What, exactly, is an agency for?

As margins shrink and AI reshapes the industry, one South Korean advertising executive is reimagining what an agency can be in an era of democratized tools and eroded expertise.

At Milano Cortina, South Korea's snowboard medals told a story bigger than technique — a story about freedom, community, and the quiet institutions that teach people how not to quit.

South Korea's snowboard medalists—Ga-on Choi (gold), Sang-gyeom Kim (silver), and Seung-eun Yu (bronze)—represent more than athletic achievement. Their success reflects a distinctly Korean approach to building champions through community, institutional support, and a Buddhist philosophy of freedom.

Beyond calculations: How a Certified Tax Accountant at SaveTax Teheran Branch (세무법인 세이브택스 테헤란지점) reads lives through inheritance, family conflict, and the human side of taxation

Beyond calculations: How a Certified Tax Accountant at SaveTax Teheran Branch (세무법인 세이브택스 테헤란지점) reads lives through inheritance, family conflict, and the human side of taxation

How a young boxer from South Korea changed boxing forever—and paid the ultimate price

The story of Kim Duk-koo, the South Korean boxer who challenged for the WBA lightweight title in 1982 and changed boxing forever—at an unimaginable cost.

Hwang Sok-yong, one of Asia's most celebrated novelists, used ChatGPT while writing his latest work. He calls it a tool for thinking, not writing.

When Hwang Sok-yong, now 83, began writing his new novel Halmae, he asked an artificial intelligence to help him think. The machine, he explained, is not a ghostwriter. It is a thinking partner.

Two sanctuaries for attention in a city built on speed

In a city built on speed, two side-by-side libraries in Itaewon stand as quiet monuments to the opposite impulse. Discover the Hyundai Card Music Library and Art Library—sanctuaries for attention where vinyl records and art books invite you to slow down.

In Ganghwa Island's hidden forest pathway, Café France proves that in 2026, the most valuable commodity isn't coffee—it's authentic human connection and the art of doing nothing beautifully.